Alice Pizza has been recognized as one of the the Top Pizzerias in Italy 2023 by esteemed rating platform Gambero Rosso. We offer authentic rectangular Roman-style thin-crust pizza, which is cut-to-order and priced by weight. And the best part? You can customize your order, trying as many mouthwatering varieties as you like.

What is Alice's best quality? Lightness!

The secret of this small but great success lies in the dough recipe, unchanged for almost 30 years and characterized by a very reduced amount of yeast.

At Alice Pizza, our passion for the true taste of Roman pizza runs deep. From that very first pizzeria in the heart of Rome opened in 1989, Alice Pizza has blossomed into the largest pizza chain in Italy.

In 2023, we embarked on an exciting new chapter, to bring the Alice Pizza experience to Asia. Our first Hong Kong location opened in the vibrant Wan Chai district, and in 2024 we expanded to the iconic Central neighborhood. These two Hong Kong outposts currently represent the only Alice Pizza locations in our Asia markets.

Whether you're a longtime fan or discovering Alice Pizza for the first time, we can't wait to share our passion for pizza perfection with you.

In the beginning, Alice Pizza was just an idea... and now?